Why should Marketers Look Forward to 2020 with Hope?

Of late, economic commentaries are painting a gloomy picture of the India story. The Q2 FY'20 GDP growth rate only added fury to the fire with economists and commentariat basking in the reflected glory of 'Didn't I Say So'. While they are yet to figure out whether the 'slowdown' is structural or cyclical or a mix of both and whether the growth rate has bottomed out or will it dive deeper, the government on its part has been addressing the issue head on.

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