What is Driving the Indian Paint Industry?

The Indian paint industry is witness to the changing hues of the consumer behaviour. There's a gradual shift in the preferences of people from traditional whitewash to high quality paints like emulsions and enamel paints; this in turn is providing the basic stability for growth of Indian paint industry. The Indian paint industry currently valued at around Rs 50,000 crore is poised to grow at a healthy rate and is expected to reach around Rs 70, 000 crore by 2021-22.

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