Why is it important to innovate offline retail experience- By Surfaces Reporter Magazine
As people are getting busier, more & more technology driven, online buying is not just a way of life but the only option for many. At the same time, needs & aspirations are rising. You will be astonished to know that after the boom of online sales, there are few takers for many new malls. Heavy traffic, heat, time constraints, exhaustion in searching for products manually, are driving people to resort to easy buying options. Moreover, they have the option of returning the product if they do not like it.
Right now standardized products are getting the benefit of online retail boom, however, with the speed at which technology is developing, we cannot but envisage, the future may offer options of getting the ‘touch the feel’ sitting at a distance.
SURFACES REPORTER® suggests our architecture & interior based product showrooms to find better means of serving & enhancing the experiences of retail consumers. Digitization is probably one of the answers. Important retail buyers should have more reasons to visit your offline store fighting all the constraints, rather than sending their executives to check, select and whatsapp the photos. At the same time, we would like to point out that offline retail is not dying out. It is one of the best experiences humans can enjoy while buying. And for many products, enjoying moments of touch-see-feel senses are equivalent to foreplay that culminates into beautiful ownership of the products. SURFACES REPORTER® just wants to fetch your attention to the fact that the demand of today is to make your showrooms at par with today’s smart generation, one that can adapt to changing habits. For more information visit:- http://www.surfacesreporter.com/
Right now standardized products are getting the benefit of online retail boom, however, with the speed at which technology is developing, we cannot but envisage, the future may offer options of getting the ‘touch the feel’ sitting at a distance.
SURFACES REPORTER® suggests our architecture & interior based product showrooms to find better means of serving & enhancing the experiences of retail consumers. Digitization is probably one of the answers. Important retail buyers should have more reasons to visit your offline store fighting all the constraints, rather than sending their executives to check, select and whatsapp the photos. At the same time, we would like to point out that offline retail is not dying out. It is one of the best experiences humans can enjoy while buying. And for many products, enjoying moments of touch-see-feel senses are equivalent to foreplay that culminates into beautiful ownership of the products. SURFACES REPORTER® just wants to fetch your attention to the fact that the demand of today is to make your showrooms at par with today’s smart generation, one that can adapt to changing habits. For more information visit:- http://www.surfacesreporter.com/
Comments
Post a Comment